Scaling workforce development: using MOOCs to reduce costs and narrow the skills gap

Purpose The purpose of this article is to examine both benefits and managers’ perceptions of open, online educational courses, as compared to more traditional means of employee training and development both to better engage workforce personnel as well as a cost reduction tool. Design/methodology/approach Using empirical survey data along with supporting background literature, the authors use a qualitative and practical approach to recommend best practices in the OD and training field. Findings Antiquated in-house training and development programs are costly and may not meet the needs of the 21st century workforce. Managers must be open to online, free-sourced training options as a way to reduce T&D budgets and attract and retain top talent. Originality/value While MOOCs continue to receive academic attention, this article is novel insofar as it analyzes the value of non-traditional educational options mainly from the organizational and management perspective. By surveying hiring managers and offering specific implementation steps, the depth of field in this body of literature is rightfully expanded.