在线旅游社区有用性的前因后果研究:决策阶段的调节作用

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-08-12 DOI:10.30519/ahtr.1053634

Bindu Ranga, Ranbir Singh, Indu Ranga

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引用次数: 0

摘要

本研究考察了在线旅游社区(OTCs)用户在线话语的感知有用性(PU)和决策行为。采用偏最小二乘结构方程模型(PLS-SEM)对852个线程形式的otc二手数据进行实证检验。研究发现，在线旅游社区感知有用性的先决条件是论点的质量和可信度。这些因素对用户生成内容的PU有显著影响，有助于otc的信息采用。OTC话语的PU正向影响旅行者的信息采纳和决策。目前的研究为在线旅行社和在线服务提供商提供了建议，以提高在线旅行社和社交媒体网站中用户生成内容的有用性，从而促进在线信息的使用和旅游决策。先前的文献从用户的角度探讨了电子口碑对信息采纳和使用信息进行旅游购买意愿的影响的性质和程度，并调查了第三方旅游网站的PU。本文试图通过分析实际用户发布的用户生成内容(user - generated content, UGC)来考察用户生成内容与决策之间的关系。

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Investigation of antecedents and consequences of usefulness in online travel communities: The moderating role of decision making stage

This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.