Red Meat Consumption Structure and Consumer Behavior in the Urban Area of Adana Province

In this study, to determine the red meat consumption structure and consumer behavior in different income groups, 400 persons have been subjected to a questionnaire. Red meat consumption habits and consumers' family preferences were also determined. According to research findings, the per capita annual intake of red meat was 22,02 kg. It was found that the most favored form of meat was boneless meat regardless of the income level, given the red meat intake of the individuals subjected to this study. In the study, 57.9% of customers prefer conventional butcher shops to purchase red meat when the butcher is known to be familiar. Consumers like red meat because it is inexpensive, nutritious and easy to access. In addition, 30% of customers who partook in the survey were willing to pay more for red meat in food safety. 74.6% of the people who took part in the study were determined to consume more red meat if the price lowered by 30%. In order to analyze the factors that influence the red meat buying place of the families participating in this research the binary logit model was used. As per the results of the logit model it has been established that the family's red meat buying place was influenced by variables like income, education, quantity, proximity, fresh meat, affordable price