{"title":"Instagram上的个人品牌立法候选人","authors":"Nurhalimah Nurhalimah, Ade Tuti Turistiati","doi":"10.24815/jkg.v8i2.14971","DOIUrl":null,"url":null,"abstract":"This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Sinuraya as a legislative candidate for the Jakarta council (DPRP DKI Jakarta). Based on interviews and observation of Instagram account @sahabatyoridho, it showed that the front stage of M. Yoridho A. Sinuraya had the characteristics of being a friendly, young, pious, and populist man. Meanwhile, the back stage of M. Yoridho A. Sinuraya had characteristics as a young entrepreneur who was lack of interaction with other people and had a semi-formal appearance. The difference between the front and back stages of M. Yoridho A. Sinuraya made him take extra efforts to develop his personal branding, classified as an instant one.","PeriodicalId":33651,"journal":{"name":"JKG Jurnal Komunikasi Global","volume":"24 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Instant Personal Branding Calon Legislatif Melalui Instagram\",\"authors\":\"Nurhalimah Nurhalimah, Ade Tuti Turistiati\",\"doi\":\"10.24815/jkg.v8i2.14971\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Sinuraya as a legislative candidate for the Jakarta council (DPRP DKI Jakarta). Based on interviews and observation of Instagram account @sahabatyoridho, it showed that the front stage of M. Yoridho A. Sinuraya had the characteristics of being a friendly, young, pious, and populist man. Meanwhile, the back stage of M. Yoridho A. Sinuraya had characteristics as a young entrepreneur who was lack of interaction with other people and had a semi-formal appearance. The difference between the front and back stages of M. Yoridho A. Sinuraya made him take extra efforts to develop his personal branding, classified as an instant one.\",\"PeriodicalId\":33651,\"journal\":{\"name\":\"JKG Jurnal Komunikasi Global\",\"volume\":\"24 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JKG Jurnal Komunikasi Global\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24815/jkg.v8i2.14971\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JKG Jurnal Komunikasi Global","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24815/jkg.v8i2.14971","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
本研究旨在分析雅加达DPRD DKI立法候选人M. Yoridho Sinuraya通过Instagram的个人品牌。本文运用Erving Goffman的戏剧理论，通过利用Yoridho Sinuraya先生作为雅加达议会(DPRP DKI Jakarta)立法候选人的前台和后台，找出个人品牌策略。通过对@sahabatyoridho的采访和对Instagram账号@sahabatyoridho的观察，可以看出，M. Yoridho a . Sinuraya的前台具有友好、年轻、虔诚、民粹的特点。同时，M. Yoridho a . Sinuraya的后台具有年轻企业家的特点，缺乏与他人的互动，外表半正式。M. Yoridho A. Sinuraya的前台和后台之间的差异使他更加努力地发展自己的个人品牌，被归类为即时品牌。
Instant Personal Branding Calon Legislatif Melalui Instagram
This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Sinuraya as a legislative candidate for the Jakarta council (DPRP DKI Jakarta). Based on interviews and observation of Instagram account @sahabatyoridho, it showed that the front stage of M. Yoridho A. Sinuraya had the characteristics of being a friendly, young, pious, and populist man. Meanwhile, the back stage of M. Yoridho A. Sinuraya had characteristics as a young entrepreneur who was lack of interaction with other people and had a semi-formal appearance. The difference between the front and back stages of M. Yoridho A. Sinuraya made him take extra efforts to develop his personal branding, classified as an instant one.
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