勒布朗·詹姆斯和凯文·杜兰特的新自由主义纪律:作为意识形态批判的NBA自由球员的体育媒体话语

IF 2.5 3区教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Sport & Social Issues Pub Date : 2020-11-18 DOI:10.1177/0193723520973454

Matt Foy

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引用次数: 1

摘要

通过对体育媒体评论的内容分析，重点关注NBA球星勒布朗·詹姆斯和凯文·杜兰特备受瞩目的自由球员，作者展示了商业体育媒体话语如何在战略上强化新自由主义意识形态，并将其纪律修辞运用到对詹姆斯、杜兰特和他们的同代人的贬损意识形态批评中。分析表明，围绕詹姆斯和杜兰特的媒体话语是如何暗中但显著地强化了坚韧的个人主义、自给自足和竞争的文化神话，这些神话与成功和自我价值相伴随，同时颂扬了上一代篮球偶像的理想化结构，尤其是迈克尔·乔丹。他那神话般的自力更生是一种怀旧话语的转喻，这种话语认为今天的球员天生不如20世纪80年代和90年代的球星。

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The Neoliberal Disciplining of LeBron James and Kevin Durant: Sports Media Discourse on NBA Free Agency as Ideological Critique

Through content analysis of sports media commentary focusing on the high-profile free agencies of NBA stars LeBron James and Kevin Durant, the author demonstrates how commercial sports media discourse responding to these critical exigencies strategically reinforces neoliberal ideology and parlays its disciplinary rhetoric into a derogatory ideological critique of James, Durant, and their contemporaries. The analysis demonstrates how media discourse surrounding James and Durant covertly but significantly reinforces cultural myths of rugged individualism, self-sufficiency, and competition as concomitant with success and self-worth while exalting idealized constructions of the prior generation of basketball icons, particularly Michael Jordan, whose mythic self-reliance is metonymic of an influx of nostalgic discourse which framed today’s players as constitutionally inferior to the stars of the 1980s and 1990s.

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来源期刊

Journal of Sport & Social Issues Multiple-

CiteScore

5.20

自引率

4.30%

发文量

期刊介绍： Journal of Sport & Social Issues is an indispensable resource that brings together the latest research, discussion, and analysis on contemporary sport issues such as race, media, gender, economics, drugs, recruiting, injuries, and youth sports. Using an international, interdisciplinary perspective, Journal of Sport & Social Issues examines today"s most pressing and far-reaching questions about sport, including: World Cup soccer, gay experience and sport, social issues in sport management, youth sports, sports subcultures. Always provocative, Journal of Sports and Social Issues presents a lively public discussion of the impact of sport on social issues from many perspectives.