仔细观察购物者和零售商对购物目的地形象的看法

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2018-12-13 DOI:10.30519/AHTR.444449

D. Suhartanto, C. Y. Lu, A. Hussein, Brendan T. Chen

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引用次数: 2

摘要

本文研究了购物目的地形象模型，包括三个形象维度，认知，情感和创意，关于购物者和一线零售员工。结果验证了购物目的地形象模型对购物者和零售员工样本的相关性。认知形象和情感形象成分是购物者和零售员工创造的重要驱动因素。此外，本研究表明，购物者和零售员工在形象维度之间的关联差异不显著。对这些发现的概念和管理意义进行了审查。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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SCRUTINIZING SHOPPER AND RETAILER PERCEPTION ON SHOPPING DESTINATION IMAGE

This paper examines the shopping destination image model incorporating three image dimensions, cognitive, affective, and conative, with regards to shoppers and frontline retail employees. The results verify the relevance of the shopping destination image model to shopper and retail employee sample. The cognitive image and affective image components are important drivers of conative with respect to both shoppers and retail employees. Furthermore, this study shows that the differences between shoppers and retail employees on the associations among the image dimensions are insignificant. The conceptual and managerial implications of these findings are reviewed.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.