HP relate: a customer communication system for the SMB market

Enterprise businesses rely on variable data publishing solutions to produce customer communications, such as letters, statements, and financial reports, which are tailored to individual recipients. Until now, however, such customer communications systems were out of the reach of the small and medium business (SMB) market for several reasons. In order to produce enterprise-quality documents, businesses needed employees with advanced skills in document design and automated document composition. In addition, customized documents typically require scripted business logic and complicated data integration. To achieve this level of document composition and delivery would require the SMB user to have access to IT systems and staffing that would be prohibitively expensive. HP Relate is an innovative document design system that delivers enterprise-quality documents for a next-generation customer communication system for the SMB market. HP Relate features easy-to-use document design tools that require no more than self-assisted training. Document business logic and data integration is accessible to SMB users through common office tools, such as dragging and dropping and spreadsheets. Instead of requiring software installed on the user's system, HP Relate is provisioned on a cloud-based platform using a software as a service (SaaS) subscription-based model. In addition, the HP Relate platform enables SMBs to deliver documents in the format of a customer's choosing, including traditional print forms, web-based deployment, and mobile devices.