DIY零售商动态定价支持系统——来自奥地利的案例研究

GfK Marketing Intelligence Review Pub Date : 2009-05-01 DOI:10.2478/GFKMIR-2014-0084

M. Natter, Thomas Reutterer, A. Mild

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引用次数: 6

摘要

商品经理长期以来一直梦想着自动化动态系统来帮助他们做出明智的定价决策。然而，事实证明，这样的系统就像圣杯一样难以捉摸——直到现在。一家奥地利DIY零售商的故事表明，利用隐藏在零售商数据仓库中的有价值的信息，即消费者对之前价格变化的反应，往往会有未被发现的机会，从而自动制定定价和促销决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dynamic Pricing Support Systems for DIY Retailers – a Case Study from Austria

Abstract Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail - until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable information, hidden in retailers’ data warehouses, on consumer reactions to previous price changes in order to make automatic pricing and promotion decisions.

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来源期刊

GfK Marketing Intelligence Review

自引率

0.00%

发文量

审稿时长

18 weeks