Has COVID-19 brought a temporary halt to overtourism?

COVID-19 has caused radical changes in the lives of people as well as economies. These changes are deemed as evolutionary and would bring a new phase of transformation. However, current practices of both people and businesses might cease once the crisis dis-appears. In the tourism context, going back to unsustainable and irresponsible practices would lead to the re-emergence of tourism aversion. This research note addresses the possibility that COVID-19 has only brought a temporary halt to the pre-existing issue of over-tourism and its related unsustainable practices. Even though the travel restrictions imposed by several countries amidst the spread of coronavirus have created a situation of “zero tourism”, the tourism sector has now resumed its operations in most of the world. By presenting a conceptual framework, this note stresses that if the sector continues to act in the same way as before the virus, the situation of overtourism will re-emerge in the post-COVID-19 phase. Therefore, to prevent this issue, emphasising quality tourism, inculcating responsible behaviour, and the incorporation of technology are suggested. © 2021, Lodz University Press. All rights reserved.