影响电子商务和电子钱包使用兴趣的因素与使用技术接受模型

Vika Fitranita, Intan Zoraya, Indah Oktari Wijayanti
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引用次数: 1

摘要

本研究旨在使用技术接受模型(TAM)来确定使用基于电子商务的会计信息系统的兴趣和OVO客户兴趣的影响。数据收集是通过在明古鲁市使用OVO和Tokopedia向受访者发放问卷进行的。本研究的样本是使用OVO和Tokopedia的215名受访者。本研究的测量数据采用多元回归分析,分析工具采用数据处理软件Eviews 12。本研究采用数据质量检验、经典假设检验(正态性检验、多重共线性检验、异方差检验)、多元线性回归分析和假设检验。研究结果表明,易用性变量对使用兴趣没有影响,感知有用性、信任、使用态度变量对使用兴趣有显著的正向影响,风险变量对使用兴趣有显著的负向影响
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Affecting Interest In Using E-Commerce And E-Wallet With Using Technology Acceptance Model
This study aims to determine the Influence of Interest in Using an E-Commerce-Based Accounting Information System and the interest of OVO customers using the Technology Acceptance Model (TAM). Data collection was carried out by giving questionnaires to respondents using OVO and Tokopedia in Bengkulu City. The sample in this study were 215 respondents using OVO and Tokopedia. Measurement of data in this study using Multiple Regression analysis with analysis tools using data processing software Eviews 12. In this study used data quality test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis and hypothesis testing. The results of the study show that the ease of use variable has no effect on interest in use, the variables perceived usefulness, trust, attitudes towards use are significantly positive on interest in use, risk variables have a significant negative effect on interest in use
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