基于CDR数据杠杆的广告牌广告有效优化

Q2 Social Sciences

Australian Journal of Telecommunications and the Digital Economy Pub Date : 2022-06-10 DOI:10.18080/jtde.v10n2.527

Imed Eddine Semassel, Sadok Ben Yahia

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引用次数: 1

摘要

话单(Call Detail Records)提供了有关通话和短信使用情况的元数据。许多研究表明，这些CDR数据提供了有关人们流动模式和与时间和空间元素的细粒度方面的关系的有益信息。这些信息可以跟踪每个国家区域的人口水平、个人流动、季节性地点、人口变化和迁移。本文介绍了一种分析和利用CDR数据来推荐广告牌广告的方法。我们根据用户的移动性，根据记录的活动模式对位置进行聚类。其关键思想是通过对已获得的数据进行彻底的聚类分析来对网站进行评级，而不需要事先的基本事实信息，从而评估和优化广告的放置位置和时间，以提高广告牌的效率。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effective Optimization of Billboard Ads Based on CDR Data Leverage

Call Detail Records (CDRs) provide metadata about phone calls and text message usage. Many studies have shown these CDR data to provide gainful information on people's mobility patterns and relationships with fine-grained aspects, both temporal and spatial elements. This information allows tracking population levels in each country region, individual movements, seasonal locations, population changes, and migration. This paper introduces a method for analyzing and exploiting CDR data to recommend billboard ads. We usher by clustering the locations based on the recorded activities' pattern regarding users' mobility. The key idea is to rate sites by performing a thorough cluster analysis over the achieved data, having no prior ground-truth information, to assess and optimize the ads' placements and timing for more efficiency at the billboards.

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来源期刊

Australian Journal of Telecommunications and the Digital Economy Social Sciences-Communication

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The Journal of Telecommunications and the Digital Economy (JTDE) is an international, open-access, high quality, peer reviewed journal, indexed by Scopus and Google Scholar, covering innovative research and practice in Telecommunications, Digital Economy and Applications. The mission of JTDE is to further through publication the objective of advancing learning, knowledge and research worldwide. The JTDE publishes peer reviewed papers that may take the following form: *Research Paper - a paper making an original contribution to engineering knowledge. *Special Interest Paper – a report on significant aspects of a major or notable project. *Review Paper for specialists – an overview of a relevant area intended for specialists in the field covered. *Review Paper for non-specialists – an overview of a relevant area suitable for a reader with an electrical/electronics background. *Public Policy Discussion - a paper that identifies or discusses public policy and includes investigation of legislation, regulation and what is happening around the world including best practice *Tutorial Paper – a paper that explains an important subject or clarifies the approach to an area of design or investigation. *Technical Note – a technical note or letter to the Editors that is not sufficiently developed or extensive in scope to constitute a full paper. *Industry Case Study - a paper that provides details of industry practices utilising a case study to provide an understanding of what is occurring and how the outcomes have been achieved. *Discussion – a contribution to discuss a published paper to which the original author''s response will be sought. Historical - a paper covering a historical topic related to telecommunications or the digital economy.