The Media and Race in the Trump Era: An Analysis of Two Racially Different Newsrooms’ Coverage of BLM and DACA

Abstract Journalists play a part in the public’s perception of issues through priming, framing, and agenda setting media effects (McCombs, 2014; Power et al., 1996; Quinsaat, 2014), because they serve as a conduit of information. Professional norms dictate how journalists do their newswork; however, implicit biases and the media’s systematic structure can influence common journalistic practices, which can further stereotype marginalized populations (Entman & Rojecki, 2000). This study examines how two structurally different newsrooms covered the Black Lives Matter (BLM) movement and Deferred Action for Childhood Arrivals (DACA). By sampling content from the Tampa Bay Times, a predominantly White newsroom, and the Atlanta Journal-Constitution, a more diverse newsroom, a textual analysis of articles written nine months before Donald Trump was elected president to the end of his presidency ascertained differences in word choice, frames, sourcing, and other factors in coverage of BLM and DACA. This study found that the ethnicity of journalists likely influences coverage of Black people and Hispanic/Latino immigrants, that coverage of DACA was more sympathetic, ethical framing grew for BLM stories in the wake of extrajudicial killings of Black and brown individuals in 2020, and that specialized reporting leads to better representation of these two issues.