{"title":"一项眼动追踪研究,探讨节目诱发的快乐与悲伤情绪对品牌态度的影响:广告披露的调节作用","authors":"Guoquan Ye, Xin Guan, L. Hudders","doi":"10.1080/17544750.2023.2223677","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":46367,"journal":{"name":"Chinese Journal of Communication","volume":"33 1","pages":""},"PeriodicalIF":2.1000,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure\",\"authors\":\"Guoquan Ye, Xin Guan, L. Hudders\",\"doi\":\"10.1080/17544750.2023.2223677\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":46367,\"journal\":{\"name\":\"Chinese Journal of Communication\",\"volume\":\"33 1\",\"pages\":\"\"},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-06-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Chinese Journal of Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/17544750.2023.2223677\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Chinese Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/17544750.2023.2223677","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure