符号学分析:麦当劳系列父亲节海报

IF 0.2 0 HUMANITIES, MULTIDISCIPLINARY

Contagion-Journal of Violence Mimesis and Culture Pub Date : 2023-01-31 DOI:10.12928/mms.v4i1.7155

M. A. Z. Akbar, Gibbran Pratishara, A. Wibowo

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引用次数: 0

摘要

本研究的目的是确定麦当劳父亲节系列广告海报所包含的意义。本研究的类型是描述性的定性方法。研究人员使用查尔斯·桑德斯·皮尔斯的符号学分析，该分析侧重于符号和标记，以确定海报中包含的意义。根据研究结果，麦当劳的父亲节系列海报通过汉堡面包的形象来庆祝父亲节，汉堡面包代表了父亲的形象。上面写着“父亲节快乐”，这表明麦当劳正在庆祝这个特殊的日子。黄色的M标志是麦当劳的标识，红色的背景代表了麦当劳产品的主要呈现方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ANALISIS SEMIOTIKA PEIRCE: POSTER IKLAN MCDONALD’S SERI FATHER’S DAY

The purpose of this research is to determine the meaning contained in the McDonald's Father's Day series advertising posters. The type of this research is descriptive with a qualitative approach. The researcher uses Charles Sanders Peirce's semiotic analysis, which focuses on signs and markers, to determine the meaning contained in the poster. According to the research results, the McDonald's poster series Father's Day celebrates Father's Day through the Burger Buns image, which represents a father figure. The text "Happy Father's Day," which indicates that McDonald's is celebrating this special occasion. The yellow M logo is McDonald's identity, as well as the red background represents the primary way McDonald's products are presented.

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来源期刊

Contagion-Journal of Violence Mimesis and Culture HUMANITIES, MULTIDISCIPLINARY-

CiteScore

0.10

自引率

0.00%

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