{"title":"事业营销:产品定价，设计和分销","authors":"Fei Gao","doi":"10.1287/MSOM.2019.0772","DOIUrl":null,"url":null,"abstract":"Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s ...","PeriodicalId":82888,"journal":{"name":"Technology (Elmsford, N.Y.)","volume":"36 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"22","resultStr":"{\"title\":\"Cause Marketing: Product Pricing, Design and Distribution\",\"authors\":\"Fei Gao\",\"doi\":\"10.1287/MSOM.2019.0772\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s ...\",\"PeriodicalId\":82888,\"journal\":{\"name\":\"Technology (Elmsford, N.Y.)\",\"volume\":\"36 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-11-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"22\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technology (Elmsford, N.Y.)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/MSOM.2019.0772\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology (Elmsford, N.Y.)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MSOM.2019.0772","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Cause Marketing: Product Pricing, Design and Distribution
Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s ...
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