“Domani a quest’ora potresti essere qui”:目的地广告中表现时间性的多模式实践

IF 1.2 2区文学 Q3 COMMUNICATION

Visual Communication Pub Date : 2023-08-18 DOI:10.1177/14703572231187001

Monika Messner

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引用次数: 0

摘要

物质性、媒质性、局部性和时间性是语篇的构成特征。媒介化的日常现实中的各种文本以不同的方式显示影响其感知和功能的时间方面。本文考虑了目的地广告中时间性的不同表达，这是一种迄今尚未得到充分探索的类型。特别关注的是表达时间方面的多模式实践，例如旅行前、旅行中和旅行后时间的时间线，期望的假期时间，广告的情境性等。作者运用多模态语篇分析的方法考察了目的广告中符号资源的相互作用，并描述了它们的构成、概念和交互元功能。分析表明，文本-图像关系对于时间性和时效性的描述至关重要，对于形成以充分享受度假时间为中心的特定游客目光也是至关重要的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising

Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time.

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来源期刊

Visual Communication COMMUNICATION-

CiteScore

3.40

自引率

13.30%

发文量

期刊介绍： Visual Communication provides an international forum for the growing body of work in numerous interrelated disciplines. Its broad coverage includes: still and moving images; graphic design and typography; visual phenomena such as fashion, professional vision, posture and interaction; the built and landscaped environment; the role of the visual in relation to language, music, sound and action.