商业模式创新的配置:拆解新兴市场背景下企业采用的实践

IF 0.7 Q4 ENGINEERING, AEROSPACE
C. Weerakoon, S. Kodithuwakku
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引用次数: 0

摘要

基于战略即实践的观点,本探索性研究解决了一个被忽视的探究线,即在对商业模式创新(BMI)的概念化、描述、前提和先决条件进行主导研究的背景下,新兴市场中支撑商业模式创新(BMI)的微观活动的形式、差异化因素和绩效差异。通过一项调查收集127名管理层员工的反馈,通过聚类分析发现,企业经济活动特有的三种形式的微观活动支撑着BMI:财务驱动、报价和客户驱动,以及多震中驱动。对客户关系要素的共同关注证实了BMI方法在新兴市场中的独特性。单因素方差分析(ANOVA)证实了集群之间的性能差异。在此基础上,提出了体质指数各维度之间的相互依存关系和调整体质指数各维度的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context
Building on the strategy-as-practice perspective, this exploratory study addresses an overlooked line of inquiry into the forms, differentiators, and performance differences of micro-activities underpinning business model innovation (BMI) in an emerging market in the backdrop of dominating studies on conceptualisations, descriptions, antecedents, and preconditions to BMI. Cluster analysis of 127 managerial-level employees’ responses gathered through a survey uncovered three forms of micro-activities underpinning BMI unique to the firms’ economic activity: finance-driven, offer and customer-driven, and multiple-epicentre-driven. The common focus on customer relationships element across the clusters confirmed the uniqueness of the BMI approach in an emerging market. One-way Analysis of Variance (ANOVA) confirmed the performance differences among the clusters. The interdependency of BMI dimensions and the approaches to aligning BMI dimensions are proposed for future research.
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来源期刊
CiteScore
1.90
自引率
14.30%
发文量
28
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