Tataniaga sapi madura di Desa Waru Barat Kabupaten Pamekasan

Pamekasan Regency established Waru district as one of Madura's livestock centers. Defining the territory encouraged extensive commercialization and involved the activities of merchants. This study aims to determine the marketing channels and marketing margins achieved by marketing agencies in the Madura livestock marketing system. This study was carried out at Waru Barat Village, Waru District, Pamekasan District. The study site was determined by purposeful sampling. The Pamekasan regency established the Waru district as one of Madura's livestock centers. The research data analysis methods are descriptive analysis and marketing marginal analysis. Research sampling technique used (snowball sampling). The sample size was determined by 37 respondents. The results showed that the Madura livestock marketing channel in Waru Barat village, farmer-trader-consumer, used a total marketing margin of 1,791,36. The rate received is 79.58%. It is hoped that extension officers will provide information on the livestock market so that farmers can have a bargaining position in the market, which can both benefit and improve the welfare of Madura farmers.