中国白酒文化传播的数字化路径研究

IF 0.4 Q4 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY

International Journal of Innovation and Sustainable Development Pub Date : 2023-06-26 DOI:10.54097/jid.v3i3.10403

Qiang Zhu, Enpu Qi

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引用次数: 0

摘要

本文分析了数字技术对白酒文化传播的影响机制，评估了我国白酒企业数字化转型的现状和存在的问题，提出了我国白酒企业数字化转型的路径和建议。本文认为，数字技术对白酒文化传播既有促进作用，也有挑战作用，需要白酒企业积极应对和适应。中国白酒企业在数字化转型方面还有很大的提升空间和潜力，需要实施有效的措施和策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Study on the Digital Path of Chinese Baijiu Culture Communication

This paper analyzes the impact mechanism of digital technology on baijiu culture communication, evaluates the current situation and problems of digital transformation of Chinese baijiu enterprises, and puts forward the digital transformation path and suggestions for Chinese baijiu enterprises. This paper argues that digital technology has both promoting and challenging effects on baijiu culture communication, which requires baijiu enterprises to actively respond and adapt. Chinese baijiu enterprises have a lot of room and potential for improvement in digital transformation, and need to implement effective measures and strategies.

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来源期刊

International Journal of Innovation and Sustainable Development GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY-

CiteScore

1.50

自引率

14.30%

发文量

期刊介绍： The IJISD focuses on broad aspects of innovation and sustainable development. It fosters discussion not only on technological innovation but on new ways of thinking about the complex and contested issues of sustainable development. Innovative thinking and practices in areas of economics, policy-making, legislation, health, education and the institutional barriers to sustainable development form the basis of the discourse to be fostered.