{"title":"分析产品销售的增长,通过其多核心市场策略因素CIREBON的分析","authors":"Nunung Nurnilasari","doi":"10.47685/exchall.v1i1.111","DOIUrl":null,"url":null,"abstract":"Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy of product development starting from input, process and output continuously so that the level of achievement of profit sasran also increase. When the level of product sales is achieved through its marketing strategy, it will encourage them to improve the company's business development towards a better one.In this research which become object of research at PT. Multi Inti Parahyangan Branch Cirebon which engages in the business of consumer good and distributors, on the grounds that the level of competitors are more and more. From the results of the above research can authors conclude as follows: 1. Implementation of the implementation of marketing strategy, the PT.Multi Inti Parahyangan Branch Cirebon can be said to have been good, but still need more improvement. 2. The level of product sales achievement still needs to be improved again this is in line with the emergence of increasingly diverse competitors with almost similar products 3. From the results of correlation test of 0.773 states that the high / strong relationship between sales strategy variables with sales variables. At the real level = 0.05 from the results of the analysis was H: P> 0 received, that is very high correlation, which means between sales strategy variables (X) with sales variable (Y) there is a very high / strong relationship (significant).","PeriodicalId":12165,"journal":{"name":"Exchall: Economic Challenge","volume":"98 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS PENINGKATAN PENJUALAN PRODUK MELALUI FAKTOR STRATEGI PEMASARAN PADA PT. MULTI INTI PARAHYANGAN CIREBON\",\"authors\":\"Nunung Nurnilasari\",\"doi\":\"10.47685/exchall.v1i1.111\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy of product development starting from input, process and output continuously so that the level of achievement of profit sasran also increase. When the level of product sales is achieved through its marketing strategy, it will encourage them to improve the company's business development towards a better one.In this research which become object of research at PT. Multi Inti Parahyangan Branch Cirebon which engages in the business of consumer good and distributors, on the grounds that the level of competitors are more and more. From the results of the above research can authors conclude as follows: 1. Implementation of the implementation of marketing strategy, the PT.Multi Inti Parahyangan Branch Cirebon can be said to have been good, but still need more improvement. 2. The level of product sales achievement still needs to be improved again this is in line with the emergence of increasingly diverse competitors with almost similar products 3. From the results of correlation test of 0.773 states that the high / strong relationship between sales strategy variables with sales variables. 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引用次数: 0
摘要
基本上,每个公司都会一直努力保持竞争,所以berbagau的努力会继续进行。如果销售策略的创新继续发展,那么公司将能够评估销售产品的存在。市场营销策略将被期望提高产品销售的有效性。公司利润实现的生产率会提高,从而保证目标的实现和公司的可持续发展,在这种情况下,公司的领导者必须努力创新,制定从投入、过程和产出持续出发的产品开发战略,从而提高利润实现的水平。当企业的营销策略达到了产品的销售水平时,就会鼓励企业朝着更好的方向发展。PT. Multi Inti Parahyangan Branch Cirebon是一家从事消费品和分销商业务的公司,鉴于竞争对手的水平越来越高,本研究成为了该公司的研究对象。从以上研究的结果可以得出以下结论:1。实施营销策略后,PT.Multi Inti Parahyangan分公司的业绩可以说已经不错了,但还需要更多的改进。2. 产品销售业绩的水平还有待提高,这与产品几乎相同的竞争对手日益多样化的出现是一致的。从相关检验的结果来看,0.773说明销售策略变量与销售变量之间存在高/强的关系。在实际水平= 0.05的分析结果中得到H: P> 0,即相关性非常高,这意味着销售策略变量(X)与销售变量(Y)之间存在非常高/强的关系(显著)。
ANALISIS PENINGKATAN PENJUALAN PRODUK MELALUI FAKTOR STRATEGI PEMASARAN PADA PT. MULTI INTI PARAHYANGAN CIREBON
Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy of product development starting from input, process and output continuously so that the level of achievement of profit sasran also increase. When the level of product sales is achieved through its marketing strategy, it will encourage them to improve the company's business development towards a better one.In this research which become object of research at PT. Multi Inti Parahyangan Branch Cirebon which engages in the business of consumer good and distributors, on the grounds that the level of competitors are more and more. From the results of the above research can authors conclude as follows: 1. Implementation of the implementation of marketing strategy, the PT.Multi Inti Parahyangan Branch Cirebon can be said to have been good, but still need more improvement. 2. The level of product sales achievement still needs to be improved again this is in line with the emergence of increasingly diverse competitors with almost similar products 3. From the results of correlation test of 0.773 states that the high / strong relationship between sales strategy variables with sales variables. At the real level = 0.05 from the results of the analysis was H: P> 0 received, that is very high correlation, which means between sales strategy variables (X) with sales variable (Y) there is a very high / strong relationship (significant).