通过供应学习攀登价值链:供应商从b2b到b2c的转变

IF 2.4 Q3 MANAGEMENT
Irfan Irfan, Alan K. M. Au, Faisal Khurshid, F. Chan
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引用次数: 0

摘要

目的借鉴组织学习和动态能力相关文献,探讨传统新兴经济体(STEE)的供应商如何获取、吸收和使用对生产和营销能力发展至关重要的新知识。这些能力有助于供应商在价值链上从b2b爬到b2c。设计/方法/方法本研究采用纵向和多案例研究设计,以考察供应商在传统新兴经济体环境中的经营实践。本研究选择巴基斯坦纺织业作为实证背景,这是一个以全球买家为主的供应商市场。数据来源包括对四个案例公司的高级管理人员和高级管理人员的半结构化访谈,以及从不同来源获得的辅助数据。该研究确定了能力发展的过渡阶段,这些阶段是由跨界知识获取和动态转换促进的。这些能力对于供应商进入下游国际市场(即在最终消费者市场推出自己的产品/品牌)至关重要。实际意义研究结果可以帮助企业管理者理解供应链关系对其学习和能力发展的战略重要性。它还提供了有关各方在较长一段时间内参与的内容、方式和原因的战略见解。此外,本研究的发现可以帮助其他企业了解和采用正确类型的技术和系统,以帮助他们减少生产和销售市场制胜产品的技术差距。原创性/价值本研究推动了最近的学术讨论,该讨论侧重于通过供应学习和供应商(即b2b)从b2b合作中进行的价值链运动。研究发现,在传统新兴经济体中,与全球价值链合作伙伴的长期关系在学习和能力发展方面发挥了至关重要的有益作用,从而创造了价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Learning by supplying to climb the value chain: suppliers’ transition from B-to-B to B-to-C
Purpose Drawing on organizational learning and dynamic capabilities literature, this study aims to explore how suppliers from traditional emerging economies (STEE) can acquire, assimilate and use new knowledge essential for the development of production and marketing capabilities. These capabilities then facilitate suppliers in climbing the value chain from B-to-B to B-to-C. Design/methodology/approach The study adopted a longitudinal and multiple case study design to examine the practices of suppliers operating in a traditional emerging economy setting. This study selected Pakistan textile industry as an empirical setting, which is a predominantly supplier market for global buyers. Data sources entail semi-structured interviews with top executives and senior-level managers in four case firms and secondary data obtained from diverse sources. Findings The study identified transitionary phases of capabilities development that are facilitated by boundary-spanning knowledge acquisition and transformation in a dynamic manner. These capabilities are essential for a supplier’s entry into downstream international markets (i.e. launching its own products/brands in the end consumers’ market). Practical implications The findings could help managers in STEEs to understand the strategic importance of supply chain ties in their learning and capabilities development. It also provides strategic insights on what, how and why involved parties do engage over an extended period of time. Moreover, the findings of this study could help other firms to know and adopt the right type of technology(s) and systems that can help them reduce the technological gap in producing and marketing market-winning products. Originality/value This study advances the recent academic discussion that focusses on learning by supplying and the value-chain movement of suppliers (i.e. B-to-C) from their B-to-B engagements. The findings identified the vital and beneficial role of long-term relationships with global value chain partners in learning and capabilities development that led to value creation in the traditional emerging economy.
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来源期刊
CiteScore
5.40
自引率
27.80%
发文量
22
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