游客在猫途鹰(TripAdvisor)上评价态度的评价分析

Istingatun Mahfiroh, Siti Mahripah, S.Pd., M.App.Ling.
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引用次数: 0

摘要

本研究旨在确定在猫途鹰上撰写的塔曼莎丽游客评论中使用的评价项目。运用Martin White(2005)的理论,特别是态度装置,研究了游客对塔曼萨里旅游景点的感受、态度和判断是如何表达的。本研究采用描述性定性方法。使用的数据是游客在TripAdvisor上对塔曼莎里酒店的评论。这项研究是通过将评论分成包含态度评价项目的一个,然后在分析之前将它们分解成从句来完成的。从56个数据中,发现影响15个(26.79%),判断6个(10.71%),赞赏35个(62.50%)。大部分评价中有50条(89.29%)是积极态度,只有6条(10.71%)是消极态度。本研究认为,评价中使用最多的态度手段是欣赏,尤其是反应质量,因为它涉及对描述人类情感的事物的评价。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Appraisal Analysis of Attitude in Taman Sari Tourists’ Review in TripAdvisor
This study aimed to identify the appraising items which employed in Taman Sari tourists’ review written in TripAdvisor. It identified how the visitors expressed their feeling, attitude, and judgement towards the Taman Sari tourist attractions by applying Martin White (2005) theory, especially the attitude devices. This study employed a descriptive qualitative method. The data used were reviews written by the tourists of Taman Sari in TripAdvisor. This study was done by separating the reviews into the one that contains appraising items of attitudes and then breaking them into clauses before they were analysed. From the total of 56 data, it was found that there were 15 (26.79%) affect, 6 (10.71%) judgement, and 35 (62.50%) appreciation. Most of the reviews contains 50 (89.29%) positive attitudes, and only 6 (10.71%) with negative attitudes. This study asserted that the attitude device mostly used in the reviews is appreciation, especially reaction – quality since it deals with the evaluation of things which describes human feelings.
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