彭加鲁电子口碑(e-wom)丹在线消费者评论(ocr),即彭加鲁三家千层店

I. Sari, Tri Rinawati, Citra Rizkiana
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引用次数: 4

摘要

本研究旨在确定和分析电子口碑和在线消费者评论对Shopee购买决策的影响。这类研究属于定量描述性研究。本研究的人群是三宝垄大学的学生,通过Shopee市场的互联网用户,样本为96名受访者。这项研究是通过调查三宝垄大学的学生谁通过Shopee进行交易,并分析与回归分析。分析结果表明,电子口碑和在线消费者评论对Shopee的购买决策有积极而显著的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE
This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee. 
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