黑镜:Bandersnatch和Netflix如何操纵我们这些新神

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2020-09-02 DOI:10.1080/10253866.2019.1653288

Nada Elnahla

引用次数: 12

摘要

Netflix于2018年发布的《黑镜:大盗》影评探讨了互动类型的本质，重点讨论了其对数据挖掘、植入式广告和程序化广告的当前和未来影响，并强调了观众所扮演的新的、不断演变的角色。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods

ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.