数字营销对瓜亚基尔和拉利伯塔德商业微型企业客户服务的影响。

Q4 Computer Science
Sofía Georgina Lovato Torres, Marjorie Marcela Acosta Véliz, José Manuel Asanza Moreira, Gissela Monserrate Saltos Santana
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引用次数: 0

摘要

本研究的目的是分析营销策略对客户服务的影响。本研究采用定量、描述性和横断面方法进行,并采用调查作为研究方法。采用概率抽样方法选取了瓜亚基尔市和拉利伯塔德市的一组微型企业。最重要的结果表明,客户服务的质量是必不可少的,被认为是允许经济发展的营销策略的一部分,因此在市场上有更好的定位,因此必须继续其应用;也就是说,为了达到管理指标和业务目标,有必要将持续培训员工作为加强持续改进的策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impact of digital marketing on customer service in commercial microenterprises in Guayaquil and La Libertad.
The objective of this study is to analyze the impact of marketing strategies on customer service. The research was conducted with a quantitative, descriptive and cross-sectional approach, and a survey was used as a research technique. Probabilistic sampling was applied to select a group of microenterprises in the cities of Guayaquil and La Libertad. The most important results reveal that the quality of customer service is essential, being considered part of the marketing strategies that allow economic development and therefore a better positioning in the market, for this reason it is essential to continue with its application; that is, it is necessary to continue training the staff as a strategy for strengthening continuous improvement, in order to meet the management indicators and business objectives.
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来源期刊
Revista Internacional de Tecnologia, Ciencia y Sociedad
Revista Internacional de Tecnologia, Ciencia y Sociedad Computer Science-Computer Science Applications
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