Music Against the Challenges of Digital Society

The aim of the article is to separate the concepts of musicology, music anthropology, music, and instrumentalism. This very division and reflection of the interrelations of concepts provide a starting point for a detailed study of the problems of musical instrumentalism. The article is methodological in nature. It contains a number of important settings that are necessary for the anthropological analysis of music. The Central theoretical explanation of the article is the separation of musical anthropology and the anthropology of music. For this purpose, a number of tasks, namely, the definition of the theoretical fields of musical anthropology and the anthropology of music, and the disclosure of the role of music in traditional and modern society are proposed. The concept of musical action is introduced. Solving these problems allows to give a more complete analysis of the relationship between a person and music. It is this problem that becomes the main problem in the music media mainstream, where popular music is used as a way of producing moods and experiences. Music becomes a particularly valuable commodity in a networked society, which is made not so much for the purpose of incorporating into the values of high culture but to control the behavior of people in the music market. In addition to commercialization, music is becoming an effective political technology that provides consensus among voters. In this regard, there is a cultural problem, how high art in general and music, in particular, can preserve its traditional purpose – to promote humanization