Building social games: from platform to product

In this session we will walk through the intricacies of social game development including the platform they run on all the way up to scaling and managing a live game. While social games may appear at first glance to be rudimentary Flash implementations, the reality is that there are incredibly exciting challenges associated with scaling a live product to millions of users in a matter of hours. In this talk you will learn about the foundation that these games run on at Zynga, plans to expose these systems to third parties, the data and analytics that power the games once live, and finally we will share live demonstrations of next generation games taking advantage of these capabilities.