A Contrastive Research on the Digital Transformation of Sino-British Traditional Enterprises

In the context of the rapid development of information technology, many domestic traditional enterprises have embarked on the road of transformation, upgrading and development to enhance their comprehensive competitiveness on the basis of excellent local culture. There are many world-renowned brands and companies in Britain, and on the basis of its cultural background, Britain is regarded as the object of this contrastive research. How to realize the development goal of enterprise digital transformation with the help of traditional culture has become one of the problems that enterprises need to solve. This article analyzes the comparison of the digital transformation of traditional enterprises in China and Britain, in order to provide a reference for the steady development of traditional enterprises in the new era.