CSR Initiatives

The authors propose an analysis of the corporate social responsibility (CSR) concept together with an emphasis on the role it plays in the context of sustainable development. As this is a concept with a relatively brief history in the Romanian business environment, the authors include references to relevant papers in the specialised literature throughout this chapter. The chapter includes a synthesis of the various theoretical approaches to CSR, an overview of the CSR practices development at national and international level, certain authors' for and against arguments related to generalising these practices, trends regarding CSR practices at international level, as well as an analysis of the CSR practices in Romania. The research conclusions express own points of view on the development of corporate social responsibility initiatives at company level and the related benefits thereof.