CEO角色与内部营销、市场导向、患者满意度、医院形象的关系

Journal of the Korea Society of Computer and Information Pub Date : 2021-01-01 DOI:10.9708/JKSCI.2021.26.01.189

Seung-Hee Shin, Shin, Jae Ik

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引用次数: 0

摘要

[摘要]本研究考察了内部营销、市场导向、患者满意度和医院形象之间的关系，重点研究了某地方国立大学附属医院CEO角色对内部营销的影响。采用方便抽样法进行调查，剔除不可靠回答，最终分析使用222份问卷进行假设检验。采用SPSS 21.0软件对收集到的数据进行基本分析

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The Relationships among CEO’s Role, Internal Marketing, Market Orientation, Patient Satisfaction, and Hospital Image

[Abstract] This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling technique and 222 questionnaires excluding unreliable replies were used in the final analysis for the hypothesis testing. SPSS 21.0 was used for the basic analysis of the collected data

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Journal of the Korea Society of Computer and Information

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