在项目选择和优先排序中理解商业分析:来自初创企业战壕的见解

IF 4.9 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
E. Zamani, Anastasia Griva, Konstantina Spanaki, Paidi O'Raghallaigh, David Sammon
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引用次数: 11

摘要

目的:本研究的目的是提供在意义的过程和使用业务分析(BA)的项目选择和优先级启动设置的见解。一个主要的焦点是初创企业通过语义分析过程来理解数据的各种方式。设计/方法论/方法这是两个在项目中使用BA的初创企业的比较案例研究。作者遵循一种解释的方法,并从构建主义基础理论方法(GTM)中汲取数据分析的目的,其中意义制造理论作为支持数据解释的敏感装置。主要发现是在项目选择和优先排序的范围内,其中意义构建过程隐含地受到每个初创企业的战略和商业模式的影响。BA帮助初创企业注意到内部和外部环境的变化,并将注意力集中在流程、运营和商业模式等更关键的问题上。然而,仅凭BA无法支持围绕诸如项目选择和优先级等非结构化问题的决策,在这些问题上,直觉判断和个人意见仍然大量使用。原创性/价值本研究扩展了BA在组织中作为商业发展工具的研究。具体来说,作者从多个角度借鉴了支持项目管理的BA工具的文献。这些观点包括但不限于项目评估和优先排序。作者将决策过程和从洞察力到价值的路径视为一个意义构建过程,其中数据成为意义构建路线图的一部分,而BA帮助初创企业在决策过程中导航。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Making sense of business analytics in project selection and prioritisation: insights from the start-up trenches
PurposeThe study aims to provide insights in the sensemaking process and the use of business analytics (BA) for project selection and prioritisation in start-up settings. A major focus is on the various ways start-ups can understand their data through the analytical process of sensemaking.Design/methodology/approachThis is a comparative case study of two start-ups that use BA in their projects. The authors follow an interpretive approach and draw from the constructivist grounded theory method (GTM) for the purpose of data analysis, whereby the theory of sensemaking functions as the sensitising device that supports the interpretation of the data.FindingsThe key findings lie within the scope of project selection and prioritisation, where the sensemaking process is implicitly influenced by each start-up's strategy and business model. BA helps start-ups notice changes within their internal and external environment and focus their attention on the more critical questions along the lines of their processes, operations and business model. However, BA alone cannot support decision-making around less structured problems such as project selection and prioritisation, where intuitive judgement and personal opinion are still heavily used.Originality/valueThis study extends the research on BA applied in organisations as tools for business development. Specifically, the authors draw on the literature of BA tools in support of project management from multiple perspectives. The perspectives include but are not limited to project assessment and prioritisation. The authors view the decision-making process and the path from insight to value, as a sensemaking process, where data become part of the sensemaking roadmap and BA helps start-ups navigate the decision-making process.
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来源期刊
Information Technology & People
Information Technology & People INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
8.20
自引率
13.60%
发文量
121
期刊介绍: Information Technology & People publishes work that is dedicated to understanding the implications of information technology as a tool, resource and format for people in their daily work in organizations. Impact on performance is part of this, since it is essential to the well being of employees and organizations alike. Contributions to the journal include case studies, comparative theory, and quantitative research, as well as inquiries into systems development methods and practice.
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