China’s Media System: Internal Control and External Autonomy

The purpose of this research is to establish the specifics of China’s information policy (PRC) in the context of the principles of internal control and external autonomy. The research methodology is presented by aspect, conceptual, process and prognostic approaches. The scientific novelty of the study is to establish the features of China’s information strategy as an element of “soft power” policy, a tool for forming a positive external image of China, a resource for maintaining the stability of the social system. The practical significance of the obtained results is due to the possibility of their application in the interests of improving national models of information policy. Conclusions. The characteristics of China’s media dialogue with Western countries, aimed at the export of cultural values, are considered, the tendencies in the relations between the authorities and the media are revealed. It was found that China’s information space in interaction with the world information space can be characterized by the concept of “controlled information openness”, which implies a significant degree of control of the national media system and the relative autonomy of the external vector of mass media.