推动国家品牌化政策:以韩国为例

Q3 Social Sciences

Journal of Comparative Asian Development Pub Date : 2014-05-04 DOI:10.1080/10548408.2014.926804

DaeYong Choi, P. Kim

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引用次数: 11

摘要

如何提高韩国产品的品牌价值是近年来政府和商业企业都在认真思考的问题，这一问题为处理韩国的国家品牌政策问题带来了动力。为此，李明博政府(2008 ~ 2013年)在2009年设立了国家品牌推进委员会(PCNB)。这是李明博政府从2008年2月到2013年2月实施的国家品牌化政策。本文首先回顾和讨论了国家品牌化的政策框架和国家品牌化的主要活动，然后讨论了韩国国家品牌化的成就和局限性。国家品牌化问题在过去的韩国或亚洲公共政策和公共管理界讨论得不多，本文可能为推动这一讨论提供有益和及时的参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Promoting a Policy Initiative for Nation Branding: The Case of South Korea

Abstract How to raise the brand value of Korean products has been seriously considered in recent years by the government as well as commercial firms, and this question has brought a momentum to deal with policy matters on nation branding in Korea. Consequently, the Lee Myung-bak administration (2008–13) took drastic action by establishing the Presidential Council on Nation Branding (PCNB) in 2009 to deal with nation branding. This policy initiative on nation branding was conducted by the Lee administration from February 2008 to February 2013. This paper first reviews and discusses the policy framework for nation branding and the key activities on nation branding, followed by a discussion of achievements and limitations of Korea's nation branding. The nation branding issue has not been discussed much in the Korean or Asian public policy and public management communities in the past, and this article might provide a useful and timely reference for promoting such discussion.

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来源期刊

Journal of Comparative Asian Development Social Sciences-Political Science and International Relations

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The Journal of Comparative Asian Development (JCAD) aims to offer the most up-to-date research, analyses, and findings on the many aspects of social, economic, and political development in contemporary Asia conducted by scholars and experts from Asia and around the world.