The sociocultural and political influences on the practice of media advocacy: The case of sexual harassment in Egypt

The sociocultural context, in which media advocacy is practised, results in several influential factors that affect its effectiveness, outcomes, and success/failure. The objective of this article is to identify and discuss the sociocultural and political factors for the media advocacy efforts in fighting sexual harassment in Egypt and to evaluate their influence on the campaign’s outcomes. Using the triangulation approach, in-depth interviews were conducted with advocates, media experts and policy-makers. The analysis revealed six influential factors that can inform and improve future media advocacy campaigning. The pivotal factor is ‘focusing events’, which are a golden opportunity due to its effectiveness in getting the attention of various publics and pushing forward the required policy solutions, which is discussed from the agenda-setting lens. Other influential factors include coalition-building, political will, public opinion, the image of advocates, and the influence of social media, which are discussed in further detail.