转发“直到爱因斯坦出名”:TikTok上的科学模因建构

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2020-12-08 DOI:10.31219/osf.io/8tdvm

Jing Zeng, Mike S. Schäfer, Joachim Allgaier

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引用次数: 24

摘要

自2018年推出以来，抖音已成为世界上增长最快的社交媒体应用之一，在年轻人中特别受欢迎。模因视频通常以假唱、舞蹈和喜剧小品为特色，是该平台的一个标志性特征。本研究通过分析1368个与科学相关的TikTok视频，利用定量内容分析和定性主题分析，对TikTok上越来越受欢迎的表情包类型科学表情包进行了研究。研究结果揭示了TikTok上最具影响力的科学内容创作者、最流行的科学表情包内容以及三种方言科学表情包风格。研究结果扩展了现有的专注于社交媒体背景的科学传播学术。了解模因科学内容在短视频平台以及一般青年数字文化中的作用，也为科学传播者如何更好地与年轻一代成员互动提供了宝贵的见解。

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Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok

Since its launch in 2018, TikTok has become one of the fastest growing social media applications in the world, being particularly popular among young people. Memetic videos, which often feature lip-syncing, dance routines, and comedic skits, are a defining feature of the platform. This study used quantitative content analysis and qualitative thematic analysis to examine science memes, an increasingly popular genre of memes on TikTok, by analyzing 1,368 TikTok videos that feature science-related content. The results of the study uncover the most influential science-content creators, the most prevalent content in science memes, and three vernacular styles of science memes on TikTok. The results expand the existing science-communication scholarship focusing on the context of social media. Understanding the role of memetic science content on short-video platforms, as well as in the youth digital culture in general, also provides valuable insights into how science communicators can better engage with members of the young generation.

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.