技术准备度对信息系统使用意愿的影响

Michael Yao-Ping Peng, Yang Yang
{"title":"技术准备度对信息系统使用意愿的影响","authors":"Michael Yao-Ping Peng, Yang Yang","doi":"10.17706/ijeeee.2020.10.1.1-12","DOIUrl":null,"url":null,"abstract":"A Multiple Media Kiosk (MMK) not only saves lots of cost for organization, but plays a role in innovating of self-service technology (SST). This research wanted to find factors of improving user intention in MMK by studying MMK in convenience stores in Taiwan, making more innovations in SST will come true in the future. This study used Technology Acceptance Model (TAM) to explain the behavior of using MMK, in the meantime, we premised that user experience to the internet service and the acceptance to the application of the new technology could also affect it in the multichannel and multimedia retailing environment. So we used two dimensions, Interactive and Technology Readiness, to describe above circumstances and made assumption that these two dimensions could be the external variable of TAM. Final, confirming these relations by SEM was our research method in statistic. After analyzing data from Online-survey by AMOS, the results indicated that perceived usefulness and perceived ease of use (two factors in TAM) were significant influence on the behavior of using MMK, moreover, Technology Readiness also could be antecedent variable to the TAM. But, as moderator, Interactive did not have the interaction effect in this research. Therefore, the conclusion implies that maybe it is a good idea to corporations who try to improve their usage in MMK via developing the mobile channel.","PeriodicalId":52947,"journal":{"name":"International Journal of Distance Education and ELearning","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Influence of Technology Readiness on Use Intention toward Information System\",\"authors\":\"Michael Yao-Ping Peng, Yang Yang\",\"doi\":\"10.17706/ijeeee.2020.10.1.1-12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A Multiple Media Kiosk (MMK) not only saves lots of cost for organization, but plays a role in innovating of self-service technology (SST). This research wanted to find factors of improving user intention in MMK by studying MMK in convenience stores in Taiwan, making more innovations in SST will come true in the future. This study used Technology Acceptance Model (TAM) to explain the behavior of using MMK, in the meantime, we premised that user experience to the internet service and the acceptance to the application of the new technology could also affect it in the multichannel and multimedia retailing environment. So we used two dimensions, Interactive and Technology Readiness, to describe above circumstances and made assumption that these two dimensions could be the external variable of TAM. Final, confirming these relations by SEM was our research method in statistic. After analyzing data from Online-survey by AMOS, the results indicated that perceived usefulness and perceived ease of use (two factors in TAM) were significant influence on the behavior of using MMK, moreover, Technology Readiness also could be antecedent variable to the TAM. But, as moderator, Interactive did not have the interaction effect in this research. Therefore, the conclusion implies that maybe it is a good idea to corporations who try to improve their usage in MMK via developing the mobile channel.\",\"PeriodicalId\":52947,\"journal\":{\"name\":\"International Journal of Distance Education and ELearning\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Distance Education and ELearning\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17706/ijeeee.2020.10.1.1-12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Distance Education and ELearning","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17706/ijeeee.2020.10.1.1-12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

摘要

多媒体信息亭(MMK)不仅为组织节省了大量的成本,而且在自助服务技术(SST)的创新中发挥了重要作用。本研究希望通过研究台湾便利店的MMK,寻找提升MMK用户意向的因素,未来在SST方面会有更多的创新。本研究使用技术接受模型(TAM)来解释用户使用MMK的行为,同时假设在多渠道和多媒体零售环境下,用户对互联网服务的体验和对新技术应用的接受程度也会影响用户使用MMK的行为。因此,我们使用交互式和技术准备两个维度来描述上述情况,并假设这两个维度可以是TAM的外部变量。最后,通过扫描电子显微镜确认这些关系是我们在统计学上的研究方法。通过对AMOS在线调查数据的分析,结果表明感知有用性和感知易用性(TAM中的两个因素)对使用MMK的行为有显著影响,而技术准备度也可能是TAM的前变量。但作为调节因子,Interactive在本研究中不具有交互效应。因此,这一结论意味着,对于那些试图通过开发移动渠道来提高MMK使用率的企业来说,这可能是一个好主意。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence of Technology Readiness on Use Intention toward Information System
A Multiple Media Kiosk (MMK) not only saves lots of cost for organization, but plays a role in innovating of self-service technology (SST). This research wanted to find factors of improving user intention in MMK by studying MMK in convenience stores in Taiwan, making more innovations in SST will come true in the future. This study used Technology Acceptance Model (TAM) to explain the behavior of using MMK, in the meantime, we premised that user experience to the internet service and the acceptance to the application of the new technology could also affect it in the multichannel and multimedia retailing environment. So we used two dimensions, Interactive and Technology Readiness, to describe above circumstances and made assumption that these two dimensions could be the external variable of TAM. Final, confirming these relations by SEM was our research method in statistic. After analyzing data from Online-survey by AMOS, the results indicated that perceived usefulness and perceived ease of use (two factors in TAM) were significant influence on the behavior of using MMK, moreover, Technology Readiness also could be antecedent variable to the TAM. But, as moderator, Interactive did not have the interaction effect in this research. Therefore, the conclusion implies that maybe it is a good idea to corporations who try to improve their usage in MMK via developing the mobile channel.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
16
审稿时长
8 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信