2022年数据驱动营销战略趋势

IF 3 Q2 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

International Journal of Management Science and Engineering Management Pub Date : 2022-06-13 DOI:10.36647/ijsem/09.06.a005

Dr. Periasamy P, D. N

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引用次数: 0

摘要

本文试图找出重要的数据驱动营销战略趋势。作者开发了一个模型，可以帮助读者很容易地了解世界上最近的趋势中数据驱动的营销策略。这个模型叫做EPCMASQ，作者的一个模型，即伦理信息、个性化营销自动化、更好的客户体验、多渠道体验、人工智能、搜索引擎优化和定性数据。由此，数据驱动营销策略的概念得到了很好的解释。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Data Driven Marketing Strategic Trends in 2022

This paper is an attempt to find out the significant data driven marketing strategic trends. The author has developed a model which will help the readers to under the data driven marketing strategies in the recents trends in the world very easily. This model is called EPCMASQ , a model of the author, That is Ethical Information, Personalized Marketing Automation, Better Customer Experience, Multi-channel Experience, Artificial Intelligence, Search Engine Optimization and Qualitative Data. With which the concept of data driven marketing strategies explained well.

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来源期刊

International Journal of Management Science and Engineering Management OPERATIONS RESEARCH & MANAGEMENT SCIENCE-

CiteScore

8.50

自引率

33.30%

发文量

期刊介绍： International Journal of Management Science and Engineering Management (IJMSEM) is a peer-reviewed quarterly journal that provides an international forum for researchers and practitioners of management science and engineering management. The journal focuses on identifying problems in the field, and using innovative management theories and new management methods to provide solutions. IJMSEM is committed to providing a platform for researchers and practitioners of management science and engineering management to share experiences and communicate ideas. Articles published in IJMSEM contain fresh information and approaches. They provide key information that will contribute to new scientific inquiries and improve competency, efficiency, and productivity in the field. IJMSEM focuses on the following: 1. identifying Management Science problems in engineering; 2. using management theory and methods to solve above problems innovatively and effectively; 3. developing new management theory and method to the newly emerged management issues in engineering; IJMSEM prefers papers with practical background, clear problem description, understandable physical and mathematical model, physical model with practical significance and theoretical framework, operable algorithm and successful practical applications. IJMSEM also takes into account management papers of original contributions in one or several aspects of these elements.