日惹在线购物用户意图

Faizal Ardiyanto, Hermala Kusumadewi
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引用次数: 3

摘要

近年来,网上商店应用程序和网站为消费者提供了便利。他们不再需要去实体店来满足他们的需求。消费者只要将智能手机连接到互联网上,就可以进入网上商店。网上商店也提供各种各样的产品和服务。这是一个值得讨论和研究的有趣话题。本研究旨在提供证据,证明感知安全、支付便利、对应用程式/网站的信任与网上购物意愿之间存在正向影响。450名受访者参与了这项研究。通径分析用于检验这六个假设。结果表明,除了H1b外,大多数假设都得到了支持,H1b认为感知安全正向影响网络购物意愿。关键词:网上商店,智能手机,网站,感知安全,支付便利,对应用/网站的信任,网上购物意愿,网上消费者。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANTESEDEN INTENSI BELANJA PENGGUNA APLIKASI/WEBSITE TOKO ONLINE DI YOGYAKARTA
In recent years, consumers are facilitated with online shop applications and websites. They are no longer needed to visit the “brick-and-mortar” shop to satisfy their needs and wants. Consumers can access the online shop as long as they smart phones are connected to internet network. Online shop also offers a great variety of products and services. This is an interesting topics to be discussed and researched. This reasearch is aimed to provide the evidence that there are positive affects among perceived security, ease of payment, trust in application/website, and online shopping intention. 450 respondents are participated in this research. Path analysis is used to examine the six hypotheses. The result shows that most of hypotheses are supported except H1b which states that perceived security positively affects online shopping intention. Keywords: online shop, smart phone, websites, perceived security, ease of payment, trust in application/website, online shopping intention, online consumers.
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11
审稿时长
8 weeks
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