A Study on the Environmental Campaigns in Traditional and Social Media

Thisarticledescribeshowtheenvironmentisasignificantpartoftoday’sworld.Themediahasthe responsibilityofeducatingtheaudienceabouttheprevailingenvironmentalissuessuchaspollution, globalwarming,andclimatechangeastheythreatenthehumankindandsustainabledevelopment. Environmentalcampaignsplayamajorroleincreatingawarenessaboutenvironmentalissuesandits adverseeffectsonpeople.Thisarticleexaminesthecontentofenvironmentalcampaignsintraditional andsocialmedia.Italsointendstofindouttheimpactofthosecampaignsontheenvironmental awarenessofdifferentcross-culturalsectionsofpeople.ThearticleisdesignedbasedontheTheory ofPlannedBehaviouraccordingtowhichhumanactionisguidedbyanumberoffactors.Afew centralizedsocialmediacampaignstogetherwithselectedcampaignsonradio,printandtelevision were takenfor thestudy.Todeterminetheeffectivenessandimpactof thesecampaigns,content analysisandsurveyswereconducted.Thefindingsrevealedthatthecampaignshadmanypositive benefitsandanumberoffactorswereinfluencingthepromotionofenvironmentalawareness.The studytestedafewfactorsbasedoncommunicationtheoriesanddiscussionsweredrawn. KEywoRdS Awareness, Environmental Campaign, Impact, Social Media, Traditional Media