TALENT MANAGEMENT IN A POST-PANDEMIC REALITY

History shows that each crisis brings numerous challenges in many areas, from which the economic, financial or business does not make exceptions. COVID-19 altered every person’s reality overnight. Individuals, cities, economies, countries, and continents have experienced the shock of lockdown and the fear of unknowing. Managers have had to make many decisions in a very short period of time – decisions about who should stay at work and who should go home; how and where people could be moved into digital space; and what the priorities are and how those priorities can best be communicated to employees. It is a time in which many paradigms can reorganize or reappear in this vast area of economy, and the involvement of IT and technology in this period, more than before, means also a new challenge in the competition for employees with high potential or talent. Identifying, attraction and talent retain are practices of Talent Management research area that can maintain a certain competitive advantage of companies. Talent management does not have a rich history behind but it is requested the need of a new type of employee, the employee with a high potential, talent especially in the area of IT which comes to be the bases for so many branches. Which are the talent characteristics that talent management deals with in order to solve the talent crisis and maintaining the competitive advantage in the IT area in this period of crisis is our research preoccupation in this study. We will approach conceptually the term of talent and talent management and how can talent management programs can apply in the IT area.