{"title":"服务品质与促销对万隆地区VIT瓶装水消费者忠诚度影响之购买决策之影响","authors":"Heri Erlangga","doi":"10.56457/jimk.v10i2.311","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of service quality and promotion on purchasing decisions that have an impact on consumer loyalty in using VIT bottled water produced by PT Turta Varia Intipratama in the Bandung Region. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on purchasing decisions by 31.6%, hypothesis testing obtained a significance of 0.000 <0.05. Promotion has a significant effect on purchasing decisions by 46.6%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality and promotion simultaneously have a significant effect on purchasing decisions by 51.9%, hypothesis testing obtained a significance of 0.000 <0.05. Purchase decisions have a significant effect on consumer loyalty by 31.2%, hypothesis testing obtained a significance of 0.000 <0.05.","PeriodicalId":31929,"journal":{"name":"Kontigensi Jurnal Ilmiah Manajemen","volume":"29 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Service Quality and Promotion on Purchasing Decisions that Impact Consumer Loyalty in Using VIT Bottled Water Production by PT. Tirta Varia Intipratama in Bandung Region\",\"authors\":\"Heri Erlangga\",\"doi\":\"10.56457/jimk.v10i2.311\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of service quality and promotion on purchasing decisions that have an impact on consumer loyalty in using VIT bottled water produced by PT Turta Varia Intipratama in the Bandung Region. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on purchasing decisions by 31.6%, hypothesis testing obtained a significance of 0.000 <0.05. Promotion has a significant effect on purchasing decisions by 46.6%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality and promotion simultaneously have a significant effect on purchasing decisions by 51.9%, hypothesis testing obtained a significance of 0.000 <0.05. Purchase decisions have a significant effect on consumer loyalty by 31.2%, hypothesis testing obtained a significance of 0.000 <0.05.\",\"PeriodicalId\":31929,\"journal\":{\"name\":\"Kontigensi Jurnal Ilmiah Manajemen\",\"volume\":\"29 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Kontigensi Jurnal Ilmiah Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56457/jimk.v10i2.311\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Kontigensi Jurnal Ilmiah Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56457/jimk.v10i2.311","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定服务质量和促销对购买决策的影响，这些决策对使用PT Turta Varia Intipratama在万隆地区生产的VIT瓶装水的消费者忠诚度有影响。使用的方法是解释性研究与96个受访者的样本。分析技术采用统计分析，包括回归检验、相关检验、确定检验和假设检验。本研究结果显示，服务质量对购买决策有31.6%的显著影响，假设检验获得了0.000 <0.05的显著性。促销对购买决策有46.6%的显著影响，假设检验的显著性为0.000 <0.05。服务质量和促销同时对购买决策有显著影响(51.9%)，假设检验的显著性为0.000 <0.05。购买决策对消费者忠诚有31.2%的显著影响，假设检验的显著性为0.000 <0.05。
The Effect of Service Quality and Promotion on Purchasing Decisions that Impact Consumer Loyalty in Using VIT Bottled Water Production by PT. Tirta Varia Intipratama in Bandung Region
This study aims to determine the effect of service quality and promotion on purchasing decisions that have an impact on consumer loyalty in using VIT bottled water produced by PT Turta Varia Intipratama in the Bandung Region. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on purchasing decisions by 31.6%, hypothesis testing obtained a significance of 0.000 <0.05. Promotion has a significant effect on purchasing decisions by 46.6%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality and promotion simultaneously have a significant effect on purchasing decisions by 51.9%, hypothesis testing obtained a significance of 0.000 <0.05. Purchase decisions have a significant effect on consumer loyalty by 31.2%, hypothesis testing obtained a significance of 0.000 <0.05.
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