Language as a Value in a Pragmatic World: Global and National Approach

The article deals with the perception of language and languages in the economy-oriented contemporary world and its specific features in such language-centered countries as Latvia. Two main levels could be discussed concerning the ‘intellectual’, ‘symbolic’ and practical treatment of language: a global (supra-national) and a national one. In majority of countries special laws have been adopted or national level programs have been enacted in order to protect the most significant elements of respective national identities – folklore, traditional ways of life, beliefs and languages in particular. At the beginning of the 21st century, economic and political goals of the European Union have been associated with the ideas of European culture and European identity. At the same time, the popularization of the languages, histories, and traditions of the member states have also been emphasized. The Republic of Latvia belongs to the countries where the diversity of thoughts and viewpoints on language are ever present and intense in both the political debates and even in many informal conversations. The paper gives an insight in Latvian language policy against the background of global and European sociolinguistic processes and wide usage of so-called international languages, English in particular.