An Empirical Study on Organizational Infusion of Green An Empirical Study on Organizational Infusion of Green Practices in Chinese Logistics Companies

As environmental considerations have become a fundamental part of business strategies, there is a challenge for managers and academicians to explore the integration of environmental concepts and business operations. Although a number of studies on green practice adoption can be found in the literature, few of them analyzed the infusion of green practices in organizations. Furthermore, most prior research of green management focused on manufacturing sectors; scarce attention was paid on research in service sectors. This paper focuses on the green practice infusion in logistics companies because many logistics operations often lead to several environmental impacts. The main purpose of this paper is to explore the factors that affect organizational infusion of green practices in Chinese logistics companies. Drawing on the innovation diffusion theory, this paper groups the determinant factors into technological, organizational and environmental dimensions. We explored the influences of determinant factors on green practice infusion by conducting a questionnaire survey on logistics companies in China. The regression analysis is used to test proposed research hypotheses in the study Research findings reveal that complexity, compatibility and relative advantage of green practices, quality of human resources, organizational support, governmental support and regulatory pressure exhibit significantly influences on green practice infusion for the logistics companies in China. The influences of adoption cost, company size, environmental uncertainty and customer pressure on logistics companies’ green behavior are not significant. This paper can extend the scope of research on green management in service industries and green practice infusion.