{"title":"投资于玩家研究","authors":"J. D. Rocca","doi":"10.1145/3410404.3423540","DOIUrl":null,"url":null,"abstract":"Jason started in games 25 years ago and was part of the journey to formalize the language of game design from gut feel to proper frameworks and through to the modern \"science of play\". When Jason set up Execution Labs back in 2012, it was a first of its kind game startup incubator, with some wild approaches to helping game developers succeed.... like having an embedded ethnographer studying the whole process and hiring on a dedicated director of user research. This keynote session will explore that drive to invest in player research, setting the stage for a dynamic discussion.","PeriodicalId":92838,"journal":{"name":"Proceedings of the ... Annual Symposium on Computer-Human Interaction in Play. ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play","volume":"31 1","pages":"1"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Investing in Player Research\",\"authors\":\"J. D. Rocca\",\"doi\":\"10.1145/3410404.3423540\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Jason started in games 25 years ago and was part of the journey to formalize the language of game design from gut feel to proper frameworks and through to the modern \\\"science of play\\\". When Jason set up Execution Labs back in 2012, it was a first of its kind game startup incubator, with some wild approaches to helping game developers succeed.... like having an embedded ethnographer studying the whole process and hiring on a dedicated director of user research. This keynote session will explore that drive to invest in player research, setting the stage for a dynamic discussion.\",\"PeriodicalId\":92838,\"journal\":{\"name\":\"Proceedings of the ... Annual Symposium on Computer-Human Interaction in Play. ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play\",\"volume\":\"31 1\",\"pages\":\"1\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-11-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the ... Annual Symposium on Computer-Human Interaction in Play. ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3410404.3423540\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the ... Annual Symposium on Computer-Human Interaction in Play. ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3410404.3423540","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Jason started in games 25 years ago and was part of the journey to formalize the language of game design from gut feel to proper frameworks and through to the modern "science of play". When Jason set up Execution Labs back in 2012, it was a first of its kind game startup incubator, with some wild approaches to helping game developers succeed.... like having an embedded ethnographer studying the whole process and hiring on a dedicated director of user research. This keynote session will explore that drive to invest in player research, setting the stage for a dynamic discussion.
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