在线社交观看:弹幕视频的跨文化采用和使用

IF 1.4 Q2 COMMUNICATION

Journal of International and Intercultural Communication Pub Date : 2020-07-02 DOI:10.1080/17513057.2019.1610187

Anan Wan, Leigh Moscowitz, Linwan Wu

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引用次数: 12

摘要

弹幕技术是一种与在线视频互动的创新方式，它允许观众在视频上同时发表评论。这项技术在东亚很受欢迎，现在正在向美国观众进军。本研究采用比较定性的焦点小组方法来探讨美国和中国观众对这种新形式的在线视频的反应和互动。从这项调查中出现了三个主题:(1)这项技术的独特功能;(2)采用和使用的障碍;(3)影响用户体验的文化差异。讨论了弹幕技术的理论和实践意义。

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Online social viewing: Cross-cultural adoption and uses of bullet-screen videos

ABSTRACT Bullet-screen technology, an innovative way of interacting with online videos, allows viewers to contribute comments that simultaneously appear over videos. Popular in East Asia, the technology is making its way to American audiences. This study employed a comparative qualitative focus group approach to explore how American and Chinese viewers responded to and interacted with this new format of online videos. Three themes emerge from this investigation: (1) the unique affordances of this technology; (2) barriers to adoption and usage; and (3) cultural differences that impact the user experience. The theoretical and practical implications for bullet-screen technologies are discussed.

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来源期刊

Journal of International and Intercultural Communication COMMUNICATION-

CiteScore

3.80

自引率

12.50%

发文量