Software architecture - what does it mean in industry? (invited industrial talk)

Architecture is crucial for the success of software projects. However, the metaphor is taken from Civil Engineering - does it really fit to building Software? And ultimately software is code - how does architecture help to create the code? This talk give some practical advices based on several years of experience in the industry as an architect as well as coach and trainer for Software Architecture. It shows core elements of Software Architectures, defines its relation to coding and how architects should are educated in the industry.