你不能这么做!城乡传媒企业家经验个案研究

IF 0.8 Q3 COMMUNICATION
Cindy J. Price Schultz, Myrtle J. Jones
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引用次数: 9

摘要

媒体研究人员呼吁建立新的商业模式来拯救新闻行业。本文以两位当地媒体企业家的案例研究为基础,一个在美国非常农村的地区,一个在最城市的地区,以及他们如何超越出现在他们面前的障碍来创建成功的媒体组织。创意阶层理论认为,地点对创业行为很重要,但它过于单一,无法更详细地捕捉环境维度。这两个案例截然相反,代表了不同的背景,但都是成功的,这要求在解释创业政策或支持的统计概率时更加谨慎。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
You Can’t Do That! A Case Study of Rural and Urban Media Entrepreneur Experience
ABSTRACT Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.
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来源期刊
CiteScore
3.10
自引率
5.30%
发文量
12
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