BUSINESS MODEL CANVAS USAHA PRODUK MINUMAN SERBUK KEDELAI NEW MANDALA 525 (Studi Kasus di CV. Intan Alami, Kabupaten Garut)

Soybean is one of the food commodities as a source of vegetable protein which has good nutritional content. Soybean productivity has increased since 2019. In running its business, CV. Intan Alami requires an appropriate business strategy to be able to reintroduce the New Mandala 525 soybean powder beverage product. The purpose of this study is to describe the performance of the beverage product business and present the business model for the New Mandala 525 soybean powder beverage product. The research method used is a case study at CV. Natural Diamond, Garut Regency. The data analysis used is the business model canvas for the New Mandala 525 soy powder beverage product business. The results show the performance of the New Mandala 525 soybean powder beverage product business seen from approaches related to product, price, distribution/place/location, promotion, human resources (HR) and source of business capital, New