沙特消费者对网络购物的态度:构建沙特网络购物框架的尝试

IF 1.1 Q4 BUSINESS
Raja Yahya Alsharief
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引用次数: 1

摘要

与发达国家和/或西方国家的网上购物相比,包括沙特阿拉伯在内的阿拉伯世界国家的网上购物仍然非常不成熟。然而,网上购物数据和现有统计数据表明,沙特阿拉伯的网上购物呈良好的增长趋势。本文旨在制定一个框架来理解和评估消费者对沙特阿拉伯网上购物的态度。本文首先研究了相关文献中影响消费者对网上购物态度的不同因素,然后研究了与沙特阿拉伯消费者对网上购物态度相关的文献。最后,基于文献的结果,它开发了一个框架来理解和评估消费者对沙特阿拉伯网上购物的态度。本文也为该领域今后的研究提供了方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA
Online shopping in the Arab world countries including Saudi Arabia is still very immature in relation to online shopping in developed and/or western countries. However, online shopping data and available statistics illustrate a very good growing trend in online shopping in KSA. This paper aims to develop a framework to understand and evaluate consumers' attitudes towards online shopping in Saudi Arabia. The paper start by examining the different factors affecting consumer attitudes towards online shopping in related literature, then it examines the literature related to consumers' attitudes towards online shopping in Saudi Arabia. Finally, and based on the results of the literature, it develops a framework to understand and evaluate consumers' attitudes towards online shopping in Saudi Arabia. The paper also provides direction for future research in the field.
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