When AI Breaks Audience Trust - Neville’s “Roadrunner: A Film About Anthony Bourdain”

ABSTRACT As digital technology advances at a truly exponential rate, documentary filmmakers may be tempted to bypass standards of ethical conduct – like subject consent and disclosure of contrived reenactments to audiences – in favor of dramatic impact. Some may also seek to replace missing archival or historical material and manufacture seemingly authentic content with the assistance of “digital performers.” This commentary examines the use of artificial intelligence in Morgan Neville’s film, Roadrunner: A Film About Anthony Bourdain and places it within an historical context. Comparisons to Flaherty’s Nanook of the North and Kosinski’s Top Gun: Maverick highlight the importance of managing and negotiating traditional audience expectations in order to preserve the unspoken agreement between viewers and makers.